If you have any video equipment that you’ve purchased to use for marketing, either for yourself, your company, or as a paid service to clients, then you need to read this. Video production is constantly evolving. And you’ve undoubtedly noticed the new ways in which products are presented, new angles of video shoots, super creative or minimalist backgrounds or blank space, and the list goes on. In this important post, I want to delve into the importance of keeping a contemporary aesthetic when shooting videos, specifically for marketing purposes.
If you want to do online marketing, it is important for you to use every possible tool in your arsenal to generate targeted traffic. You can get traffic from articles, social media, and of course PPC advertising, but one of the best ways to do this is the video. Video marketing can be done in a multitude of different ways including using YouTube, Facebook, and taking advantage of the viral nature of video is really your goal. Checkout this infographic from Hubspot on video marketing statistics. If you are able to create videos that people want to share, this can go far beyond the money that you are spending to advertise your videos online, creating a viral network of videos that will bring in traffic at exponential levels. Here is why video production is so important for this aspect of online marketing, and how you can use this to increase your profits.
Building a Brand with Video – Keeping your Voice and Building an Audience
Why Video Production Is Important
If you’re going to market videos, you need to make sure that you are using either the right software or that you are working with a team of people that understand how to build videos the right way. There is a certain structure that must be implemented into every video that you create, ensuring that you are able to get the maximum value. It always must begin with an introduction, followed by either an entertaining video, and then conclude with a call to action. We caught up with one Chicago video production company that has been making waves in the community of video production by not only high resolution and beautiful videos, but they’re also very connected to their clients in other areas, such as branding, which helps them to increase the brand sentiment for their clients. They’ve also got a great fleet of drones for video as well as a professional studio. Especially important for anyone operating out of the windy city or anywhere else that has inclement weather for a good part of the year, it’s of the utmost importance that you have a great indoor studio to supplement where you can setup and shoot. Take notes, if you’re going to do it right, you’ll need to make some good investments in your equipment. This is the basic makeup of every video that is used in Internet marketing, and is also used by those that have real-world stores. The production quality of the video, however, is very important as well. And that’s why you need to find the right company to help you or choose the best software.
Production Companies Versus Software
There are so many products on the market right now that can help you create videos, it’s difficult to make the right choice. Likewise, you may also be facing a situation of time, meaning you don’t have enough time to learn how to use the products, produced videos, or even submit them. What most people will do if they are busy with their business is they will use a video production company. These are businesses that understand how to create the videos, and can simply take your suggestions, and implement them in the way that you have requested. The differences, they will be able to construct the video in such a way that it is viral in nature. This is something that you may not be able to do on your own, even if you do have the right software.
Video production companies are an absolute must for anyone that is serious about making money on the web. If you are serious about earning money from video marketing, you need to find a reputable business in your area that can produce videos for you, and potentially submit them as well, to help you earn more money with your business using videos as your primary tool for generating targeted traffic. And don’t forget to always be finding new ways to increase your quality.